Learn more about the incredible forty years of Porsche design

There are many car-inspired watch and watch brands that cooperate with the car company. But rarely carry more real cars and watches with more credibility than having the most famous car name: Porsche design. The Porsche design watch goes beyond a simple co-branding campaign, but carries the design DNA and philosophy of the company founder Ferdinand Alexander Porsche. No one thinks that in its 40 years of history, it has produced some revolutionary, collection and important watches.

To understand the Porsche design watch, it must be like many things back to the beginning of it. In 1963, Porsche Motor Company in the Frankfurt Motor Show launched the latest model 911. The car is the successor of the popular but aging model 356 and is an updated, simpler design language created by the founder of the company, Ferdinand Alexander “Butzi” Porsche. Of course, we do not need to remind anyone about the success of 911, which with James Bond’s film, Leica range finder and perhaps the Rolex submarine, has endured as a true cultural icon that has evolved but still retains the perfect primitive formation .

The form is an important concept for all designers. For the German designer who follows Bauhaus’s philosophy, the form of the object is inextricably linked to its function. This form of functional connection guide Ferdinand Alexander Porsche’s Porsche 911 design and car popularity has proven its success over the past 50 years. Not satisfied with his honor or become a miracle of a blow, Porsche bravely decided to leave the family company and take his unique design eye outside the car world of the product. In 1972, he founded the Porsche design, his first product was a watch.

It is hard to believe that before 1972, there was no black watch, given today’s ubiquitous PVD, DLC and ceramic watches. Therefore, when the Porsche design company in a black steel case with black bracelet launched a sophisticated chronograph, it is a feeling. It is simply called, chronograph I and Ferdinand Porsche said his design inspiration is white dialing marks and hand on the black background features such as aircraft and automotive instrumentation. 40 years later, the watch still looks very modern with its utilitarian, almost serious layout. The only flash color is to scan the second hand, which is red to distinguish it from the latitude of the central minute hand of the Lemania power auto chronograph.copy Richard Mille RM 016 watches

As we mentioned, Porsche design has always been, first of all, a design entity, not just a watch brand. In fact, outside the watch, the brand has produced some other iconic products, such as their 1978 sunglasses, is the first to provide interchangeable lenses for civilian fashioners (as early as the 1950s, For the army to create a replaceable lens pilots), innovative ink pens, shoes, luggage and electronic products. Recently, they found a new smartphone that worked with the BlackBerry (better or worse). While this different product offering may seem random, all of these products have a unique design language – Teutonic, feature and very Porsche.

For a design company without architectural watch expertise, Porsche Design has had to work with other companies to make watches. Since its inception in 1972, they have been working together, first of all Orfina, then IWC, since 1998, Eterna. There is no doubt that the most fruitful cooperation is in the IWC years, from 1978 to 1997. This is the dark year of the Swiss watch industry, but Porsche Design Inc. and IWC have found some amazing watches, many of which broke the new ground using materials and capitalization of the two brands of emphasis on the Germanic, functional design.copy GREUBEL FORSEY watches for sale

Porsche design company and IWC cooperation in the first outstanding work is its compass watch, as the name suggests, in the dial and movement below a liquid filled compass. Wear like a standard watch, the time is normal to read, but the watch can flip over the hinges, revealing the following compass. The watch case is made entirely of aluminum, reducing the metal interference to the compass and making it very light. This watch perfectly incorporates the Ferdinand Porsche design concept, is very easy to use, wear and read, and maintains the same style known to the Porsche design.

In 1980, the world’s first titanium watch. Like the black chronograph, it is easy to lose the importance of the Titan chronograph today because we see a lot of titanium watches. But in the 1970s and 1980s, titanium was an unusually expensive material, which was very expensive and very difficult to use. Therefore, its use is limited to the aerospace industry. But IWC has innovated new tools and methods that work titanium to rigorous tolerances to suit Porsche’s design of simple lines and stylish chronographs with integrated bracelet and “invisible” putt wrist watch shells. It is one of the most representative works of Porsche design, is a milestone in watch manufacturing, but also the status of IWC as an expert manufacturer.copy Hublot Big Bang Skull watches

Porsche Design and IWC took their experience with the Titan Chronograph and created the legendary Ocean Diving Watch. The ocean part is designed for the German military, which includes a fully deflective demining diver, who can not risk building an underwater mine sensitive to metals. This watch the details of the patent movement is still a secret. Ocean 2000 version of the watch is waterproof 2000 meters, the day the biggest pressure resistance and a smaller ocean 500 version is for female divers. All versions are featuring the iconic Porsche design integrated bracelet with hidden buckle, as well as a Velcro diving belt for diving suit sleeves.

The cooperation between IWC and Porsche Designers is important because they are developed together for revolutionary reasons other than the watch. In the late 1970s, IWC was owned by German company VDO, a German company for many German cars producing dials and instruments, including Porsche. Part of the VDO and Porsche between this synergistic effect, leading to IWC Porsche began to design and manufacture of watches agreement. At that time, VDO was responsible for the IWC who was a GünterBlumlein, who decided to cooperate with the Porsche design, which was thought to be able to save the brand throughout the difficult period of the entire Swiss watch industry (perhaps the BlackBerry would be so lucky). Of course, Blumlein is also overseeing Jaeger-LeCoultre, who is responsible for the resurrection of A. Lange & Söhne, but this is another story. IWC and Porsche design in 1997, respectively.




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